What People Leave Out Most of the Time

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People leave out their customers all the time. And typically a young company leaves them out is cause they're embarrassed that they have so few customers, or that the customers are pretty nascent or small. Big companies may just leave it out of the deck because they get kind of bogged down. For me, when i see let me tell you about three of our customers. Our first customer is a harvard university. Theyare putting videos on you tube in order for people to take night classes and get them into their night programmes. A plumber at a sacramento is putting how, two vidios up on how to do plumbing for yourself. It's a very simple pitch. Here's...

0:01 Jason intros today's questions!
2:18 Kate asks what founders & investors often overlook while pitching/being pitched, and what they should focus more closely on
6:58 Daniel asks about Jason's next book
8:59 Avery asks for advice on performing customer research
14:27 Dan asks what common traits Jason sees in the best founders and tangible steps to gain these traits
19:55 Shahpar asks what kind of cold emails catch Jason's eyes
22:10 Amy asks for the top 5 books Jason would recommend to an aspiring founder
27:18 Andrew asks Jason how his deal flow has been impacted by COVID-19
30:27 Dharma asks about the importance of a startups name/domain name and any hacks getting a better domain name
34:54 Pedro asks how to improve customer retention when acquisition goes down
39:57 Ivan asks how Jason is "sizing up" founders without meeting them in person
42:10 Gerry asks whether to offer a freemium version of a product OR to offer the full product free for a limited window before looking to convert
46:51 Naiem asks whether to push new products searching for product-market fit OR focus on improving existing products