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Storytelling “School” - Jeremy Connell-Waite, IBM

Marketing Meetup Podcast

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How to Edit Your Own Story

It's not up to us to use our intuition because we think we know what the audience wants to hear and often it's completely not true so you need a good editor rehearse everything record it on quick time have somebody else look at it. Study cognitive bias and help yourself to understand your intuition is probably going to feel you in terms of story. It's not about what you want to say it's about what they need to hear, that's where you need agood editor and a few good folks around you to keep you honest no preach.

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