The Real Possibilities of Real-Time Data -- David Finkelstein // BDEX
MarTech Podcast ™ // Marketing + Technology = Business Growth
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What's Going to Change With Third Party Cookies?
Mogul and gogle's announcement of getting rid of third party cookies is an interesting change. Publishers have been giving away their data, because there're so many middle men involved between d m ps, d s ps, live ramp,. All these guys are taking the majority of ther revenue. What i think that the publishers stand to gain from the removal of third party Cookies is that all asund their audience becomes much more valuable; they can figure out how to harness it.
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