Cracking The Code Of Data-Driven Marketing
The Duct Tape Marketing Podcast
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What Are the Key Performance Indicators of ROI?
Anything that's related to ROI is what you should focus on. You also want to measure consumer perception, your own positioning in the marketplace. And then finally, if you want to think about it as a Venn diagram where ROI is here, well, encompassing that mostly, your brand health is here.
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