Ecommerce Playbook: Numbers, Struggles & Growth cover image

How to Turn Ideology into Action

Ecommerce Playbook: Numbers, Struggles & Growth

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The Importance of Strategy in E-Commerce

Richard Rummel: I believe that our big idea as an agency is expressed in another formula. It's growth equals strategy to the power of execution. He says a good strategy must precisely diagnose the problem being solved, set a guiding policy that will address that problem, and propose a set of coherent actions that will deliver that policy. So three things here. Diagnose the problem, build a plan to solve it, design a coherent set of actions, or execute against that plan.

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