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Michael Easter: The Comfort Crisis, Embracing Discomfort to Reclaim Your Wild, Happy, Healthy Self | Human Behavior E290

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

CHAPTER

Leveraging the Scarcity Loop for Positive Behavior

Exploring how the scarcity loop can drive engagement by utilizing unpredictable rewards and quick repeatability, with examples from DuoLingo and Pokemon Go. The chapter emphasizes integrating this concept into business tactics and nature-based experiences for improved motivation and well-being.

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