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Success of Politico and Axios Through Events and Sponsorships
The chapter explores how Politico and Axios have found success through hosting events and securing sponsorships, enabling them to monetize their platforms effectively. It contrasts the business models of trade news outlets with national news platforms, emphasizing the importance of diversifying revenue sources. The conversation also highlights the challenges faced by content creators relying solely on subscriptions and the need for a resilient business model in the evolving media landscape.