eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover image

Improve Your Shopify Store Paid Social Performance With Dave Bunce Of HawkeAI

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

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Anomalies in Ad Spending

Anomaly detection is a way to see if an ad campaign has been misallocated. It can be based on KPIs that you're tracking in the targets that you've sappies or other kind of really strange things going on with, you know, meta and Google and TikTok. So at a campaign level, we're analyzing the results of your campaigns across all of the connected ad platforms. Based on the variance from that expected range, we produce sort of tiered, very easy to see color coded error reports.

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