Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#240 Category Content vs Commodity Content - Camille Trent

Breaking B2B - B2B Marketing & Demand Generation Podcast

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RevOps - You've Covered Every Angle, Right?

A lot of marketers get a bit shaky when I ask about how is this actually contributing to revenue? But I like that you're almost covering every angle from kind of how did you hear about us right through to Google Analytics, UTM codes. Is there a typical time frame if a business got started on creating category content today, is there a time frame in which they can expect to start driving revenue from it? "It really depends on your on your sales cycle," he says.

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