EP283 - Year End Review
It’s our final show of 2021!
We recap the US Dept of Commerce November Advanced Retail Sales Data.
We do a deep dive into the retail industries growth from 2019 through November 2021. In those 23 months, the retail industry grew 22%, historically fast growth. There were clear winners and losers. If you want to follow along on with all the data, here is a visual recap of retail growth 2020-2021. (PDF Download).
We also highlight the six most important trends of 2021.
- Amazon fulfillment capacity growth (Amazon and Walmart become shipping companies)
- Social Media becomes the discovery channel for e-commerce (led by live-streaming)
- Ultrafast delivery services
- Amazon invents and starts to scale a grocery store (Amazon Fresh) with just walk out technology
- Retail Media Networks explode, led by Amazon’s $30B in ad sales. Retailers now compete with social media networks for eyeballs
- Apparel has shifted from designer led to consumer led, as evidenced by the meteoric rise of Shein
We’re so very grateful to our audience, both for the time you have shared with us, and for generous opinions, feedback, and knowledge that many of you have shared. We wish you all the very best holidays and New Years, and look forward to seeing you in 2022!
Episode 283 of the Jason & Scot show was recorded on Tuesday, December 21st, 2021
http://jasonandscot.com
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
