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How to Develop a Strategy With Brand Playlists
Singer-songwriters can get their music on brand playlists. Follow the right brands and follow them on multiple platforms, like Twitter or LinkedIn. If you end up on a Starbucks playlist, we then went to the background music company that programs music in Starbucks. And as a result, the song starts getting played in Starbucks locations around the US and sometimes around the world.
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