3min chapter

The Gray Area with Sean Illing cover image

TED’s Chris Anderson on the lessons of listening

The Gray Area with Sean Illing

CHAPTER

The Impact of Ted's Brand on the World

TED is a globally recognized brand. Do you feel some of this has happened to Ted itself? It's absolutely possible to take the piss out of TED talks as the earnest speaker telling the emotional story, we hate that and we are fighting hard to avoid that cliche. People ultimately want authentic communication from someone who just has something interesting to say. I see the art of public speaking as this sort of living, breathing thing that is evolving in real time.

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