2min chapter

Mushroom Revival Podcast cover image

Quit Your Job and Dedicate Your Life to Mushrooms - John Michelotti

Mushroom Revival Podcast

CHAPTER

The Importance of Branding

The mushroom is going to take us somewhere. Like you're not going to take it somewhere. It's going to own you for a while and bring you somewhere. I'm not really seeing that reflected in the branding in a lot of these companies that are looking for big cash grabs. And honestly, I had really a hard experience a couple of years ago because my friend took some psychedelics and it started a like that it was the start of a psychotic episode that he had.

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