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Quit Your Job and Dedicate Your Life to Mushrooms - John Michelotti

Mushroom Revival Podcast

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The Importance of Branding

The mushroom is going to take us somewhere. Like you're not going to take it somewhere. It's going to own you for a while and bring you somewhere. I'm not really seeing that reflected in the branding in a lot of these companies that are looking for big cash grabs. And honestly, I had really a hard experience a couple of years ago because my friend took some psychedelics and it started a like that it was the start of a psychotic episode that he had.

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