An excellent product is a form of leverage because you get more for your time. You want to have leverage in every aspect of your business and the product is the strongest one. Products also unlock compounding because one person does to to tell four or four to eight people about it. The man changed my life in many ways and he taught me the power of brand. It's one of the strongest ways to retain pricing power, which is a proxy for profits that you can generate over an extended period of time.

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