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Innovation in Women's Sportswear
This chapter examines the development of an innovative sports bra tailored for female athletes, addressing key issues such as chafing, breast pain, and restricted breathing. It highlights the importance of fabric selection, with a focus on a new bio-based polyamide that enhances comfort and sustainability. The discussion also touches on the entrepreneurial journey of transitioning from teaching to the sportswear industry, emphasizing the challenges and lessons learned along the way.