Zachary: If you've never done a challenge, I suggest you do it exactly how Zach just outlined this challenge. So we ran a six figure challenge and some of the things that we did to kind of change the dynamic a little bit was number one, we added a couple of webinars on the back end. Another thing that we did was affiliates. We actually stole a page right out of Todd Herman's book. The people who know how good my program is are the obscure niches. And so we essentially let our students be affiliates. It worked exceptionally well for us.

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