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Zion Armstrong: From West Auckland to Adidas President, Working with Kanye, Lionel Messi & Pharrell

Between Two Beers Podcast

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Navigating Sports Marketing Partnerships

This chapter outlines the speaker's journey in securing partnerships with sports icons like Patrick Mahomes and Kanye West for Adidas, highlighting the competitive landscape and the emotional stakes involved. It captures pivotal moments in sports marketing, including the launch of the Yeezy shoe and collaborations aimed at community upliftment. The narrative emphasizes the importance of personal connections and strategic decision-making in enhancing brand visibility and community engagement.

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