Variable Rewards in Facebook and Twitter

Habits --behaviors we do without thinking about them-- are very powerful forces in our lives. And many products like mobile games are designed specifically to create and maintain habits. In this episode I talk to Nir Eyal about how habits are formed, how they're broken, and a variety of other related topics. Oh yeah, and we talk a lot about Pokemon Go.

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Audio Credits:
"Robot Motivation" by The Polish Ambassador, licensed under Creative Commons: CC BY-NC-SA 3.0Pokemon Go main theme The Birds (1963) movie trailer