The Neuroscience of Motivation

There's studies on how people are either incentivized by they're driven by fear of loss or the prospect of gain. Cortland: It is important definitely to think about both. The two things that we tend to do on the one hand is like, you have a lot of people who are like visualizers,. And I'm gonna visualize success. But then as soon as you're started, now every time you're manifesting like that great, like end of the finish line, you're just giving yourself that rewarding dopamine head and you're kind of like done.