
SciComm Summer #3: David McRaney - Making Social Science Engaging
Opinion Science
00:00
The Psychology of Change Blindness
In 2008, Dan Simons wrote an article about why people get so angry about brand loyalty. The next day he had like 300,000 people on the website. He started developing a style of writing that was funny and translated it in a way not too much inside baseball stuff. His book "Change blindness" is now available in almost 20 languages.
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