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SciComm Summer #3: David McRaney - Making Social Science Engaging

Opinion Science

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The Psychology of Change Blindness

In 2008, Dan Simons wrote an article about why people get so angry about brand loyalty. The next day he had like 300,000 people on the website. He started developing a style of writing that was funny and translated it in a way not too much inside baseball stuff. His book "Change blindness" is now available in almost 20 languages.

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