How to Write a UX Concept in a White Board

Your primary job as a p m is to focus on giving clear personas, requirements and goals. Words like white space and hierarchy should eventually be part of your vocabulary. In the p r d, do not specify the design. Your job is to give requirements and constraints along with how you'll consider problem solved. Never ever vaguely say a product is for everyone. There is no such persona, and no product is perfect for every single person.