REPLAY: Avoiding the Sales Kill Box with Gartner’s Maria Boulden
Rattle & Pedal: B2B Marketing Podcast
00:00
Navigating the Shift in B2B Buying Behaviors
This chapter examines the major shifts in B2B buying behaviors since 2019 and the necessity for sales leaders to adjust their strategies. It highlights the reduced time buyers spend with suppliers and the evolving sales practices influenced by the pandemic.
Transcript
Play full episode
