
Daniel Ek (Spotify) - A Playlist for Entrepreneurs
Entrepreneurial Thought Leaders (ETL)
00:00
Spotify and LICE's Content Renegotiation
It took us about two years to get the licenses for music. So, doing it for a video would have been incredibly much harder. We actually get people to pay money for our product as well as giving it away for free and funding it with ads. That's entirely different from Pandora. And just the pure base of math, so the average person in the US, if you strike it across the eligible population that can pay for music, spends $13 on music every year. Not more, not less. If you're a paying subscriber of Spotify, you're generating $100 a year worth of income.
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