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Ep 473: From Bankruptcy to Profit in One Year: Dan Crosby’s Strategic Relaunch of BioSteel

DTC Podcast

CHAPTER

Intro

This chapter explores the hurdles a sports nutrition brand encounters in rebuilding relationships with retailers following financial difficulties. It stresses the need for a strategic plan focused on KPIs and ROI, and introduces an analytics platform designed to foster collaboration in media and creative teams.

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