2min chapter

Startup School by Y Combinator cover image

Building Product by Michael Seibel

Startup School by Y Combinator

CHAPTER

Pivotal Is Changing the Customer or the Problem

If you're unsatisfied with significant progress in under two years, you're probably doing it wrong. It's going to take time. If it was really easy, some one else would have done it. I define pivot as changing the customer or changing the problem. This should happen infrequentlya many times this means you should start a new company. People solution first, and when the customers they thought didn't like their product, they try to find some other random customer who does.

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