The Power of Attribution in the Music Industry

The music industry is the best example of doing that. Napster, all these different like sort of choke point, access points where people were downloading music and finding these like zip files of albums. And then on the other hand, you had this really convenient option of iTunes and then eventually Spotify. It just made more sense to spend your money on actual licensed music rather than, you know, navigate the netherworld of the internet.