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Follow Your Curiousness
I think it was the interesting things about personal branding where a lot of people say this idea that you have to follow the stats and look at the numbers. I am really bad at predicting what is going to do well. So this is also why following your curiosity is a good way to go about it because even if people don't care about it, at least I had fun creating it. One of my most popular ones is about time anxiety, which is the fear that you're not using your time in the best way possible with the way you spend your time.