Jim Collins talks about Kimberly Clark the paper company and how in 1971 they got a new CEO. Darwin Smith looked at the business and sometimes fresh eyes spark innovation but he saw that there was a thing that the company was doing that had a best in the world potential. Over the next 25 years they became the number one paper company in the world transform the world you'll see Kimberly Kimberly Clark everywhere if you're looking for it.
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