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I Think It's a Good Idea to Ask the Right Questions
It's very much discipline, and that's why it plis a cross context stragt. And we use that framework in all those cases. But because that's the muscle that we're constantly using, we also apply it to company matters and culture. I think there's a reason for some of these things to exist, but really questioning it and looking into is important. Nothing's more fun than actually getting an awful moment on something that seems so obvious and changed your thinking about that.