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S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion)

Limited Supply

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Intro

This chapter explores the obstacles creative teams encounter in grasping the impact of their ad campaigns and introduces a solution that enhances their involvement in the analytics process. By making metrics transparent and accessible, teams became more passionate about their work, with an endorsement of a software tool that supports creative analytics.

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