363: What is corporate strategy? (Strategy Skills classics)
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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How to Structure a Corporate Strategy Study
The role of corporate strategy is essentially to ask a few questions. Which market should you play, which region and which part of the value chain? That's it. You can play in many different markets. The world's pretty big. You don't have the resources to play everywhere. And so this is the focus of the entire executive program. This is what we teach how to structure studies. We don't just say, wow, I did X on 15 different studies before I'm going to do it again"
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