EP133: How to Create Facebook Ads That Drive Real Results with Dennis Yu
The DigitalMarketer Podcast
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The Power of Crowd Dynamics in Facebook's Newsfeed
Facebook is relying upon crowd dynamics. If something gets a really low engagement rate, if there's a high clickback rate, they take that as a signal. So I don't think you can fake the crowd out. You might be able to get away with it for a day or two, but you will be found out. The ultimate use of reputation because the system is the ultimate reputation review system. It was kind of that first time where Facebook was like, Oh, who are these people? Who is this guy that is figuring this out almost faster than we are?
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