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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

CHAPTER

How to Measure Your PLG Productivity

The number of customers you're creating in that monetization rate within a certain time period is important. The hard thing about PLG is that people can upgrade within a day, a week or a month. For activation rate, it's what is most correlated with paid customers. So what's going to identify the customers or the users most likely to become customers and not over identify?

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