470: Sneaky Copywriting Tricks Ecommerce Stores Use To Hook You – Family First Friday
The My Wife Quit Her Job Podcast With Steve Chou
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Introduction
The Zagarnik Effect is a psychological phenomenon named after its discoverer Soviet psychologist. It refers to the tendency for people to remember interrupted or incomplete tasks more easily than completed tasks. We'll be exploring powerful techniques backed by science to help you establish trust, build rapport, and ultimately influence your prospects to buy from you.
Transcript
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