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“F--k Everything, We're Doing Five Blades”

Decoder Ring

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How to Make a Safer Safety Razor

In 18 95, gelett gilett came up with the idea for a disposable safety razor. It would take six years until he found someone who could make his super thin blade real. In terms of safety, convenience and time spent, it was a vast improvement on the straight razor. But in order to succeed, the company didn't just need to sell its product - it needed to sell a whole new norm.

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