The Importance of Beta Testing

We run usually about two tests a month, two big tests. And I would say, you know, two out of three, don't demonstrate a market improvement. So it's really trying to figure out which of these levers are the ones that really move the needle. A lot of times you just don't even pick the right lever to try and move, which is just a fun thing for us. But when we do find one, we'll take it out, we'll package it, and then we'll just distribute it through the entire network.