2min chapter

The Startup Operator cover image

214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)

The Startup Operator

CHAPTER

How to Start a Brand Playbook

Think your background and advertising really shows right advertising and branding because obviously you started this out to be more than just the product. So can you give us like a brand 101 lesson how does how does one start and what does this thing called brand architecture that you reference? It's basically just defining personality for your brand and that's it it's basically just that right.

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