On Category Creation, Languaging, and Why Competition is for Losers
Friday 5: Five Weekly Lessons from Bestselling Books, Essays, and Lectures
How to Find and Create Your Own Category of One
Eight-sleep created a new category, which is all around sleep fitness and they thread that needle through everything. What's really happening here is languaging, which we're going to talk about in a second. That framework is how to find and create your own category of one. Snow Leopard calls it strategic use of language to change thinking.
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