Advertising is just something that advertising the ad agency sells to a company, so they can be doing something. It doesn't sell more product, right? Now the exception would be if you're like PG&E, and you're like so massively advertising, then you're just like brainwashing people. But for most of your generic stuff, advertising makes no difference. SB: Do you think Apple needs to advertise? Well, only if they have a new thing. Otherwise, you go to buy a phone and what are you going to do? You already know.

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