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Here’s Looking at You

Never Post

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The Paradox of Authenticity in Digital Media

This chapter explores the complexities of perceived authenticity in self-facing videos on platforms like TikTok and Cameo, emphasizing how scripted communications from public figures can create a false sense of connection. It examines the trend of politicians utilizing personalized video messages as a means of maintaining influence and visibility, often prioritizing entertainment over substantive political discourse.

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