2min chapter

Hidden Brain cover image

The Dramatic Cure

Hidden Brain

CHAPTER

The Placebo Effect Is No Good

The placibo effect is often dismissed as merely what happens in the control arm of a trial. ted decided he would study the placebo in its own right. Two hundred and sixty two patients were randomly assigned to one of three groups. The first group was told to keep doing what they had been previously doing. Second group was assigned to a pretend treatment involving accurpuncture needles. Last group got the pretend treatment, plac abonus....

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