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Extremely Online: Taylor Lorenz on the Rise of the Creator Economy

Intelligence Squared

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The Power of Social Media Evolution

This chapter explores the transformative impact of social media on society, politics, and the economy, tracing its evolution from early blogs to current platforms like TikTok. It emphasizes the role of influencers in shaping public narrative, particularly during significant events like the Israel-Palestine crisis, while discussing the associated challenges of censorship and content moderation. Furthermore, the chapter highlights the rise of personal branding and parasocial relationships among bloggers, showcasing how they disrupted traditional media and paved the way for a new era of content creation.

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