Digital Political Communication and Social Media Campaigning in Germany, with Juri Schnöller
Social Media and Politics
00:00
Influencers and Influencer Marketing
I want to pick up on something you said, because it reminded me that interview about influences. We were talking about this idea of accessthe influencers might not get paid, but but they expect something in return. I wonder how ito what types of access, or what types of perks, can you entice influencers to engage with? Well, i mean, if you're reaching out to them, of course, it depends on, what is your brand? What does your organization look like? It's usually much easier. If you're a politician, than a party to reach out to certain influences.
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