The Transformation of Visa's Strategy

Lex chats with  Emma Kerr - Senior Vice President, Head of Strategic Partnerships, Europe at Visa - one of the world's largest payment networks. In this episode, Emma unravels Visa's comprehensive definition of commerce and the nuances of being a merchant. She shares her remarkable journey within Visa and the evolution of payment networks over time. The discussion delves into the intriguing concept of the "network-of-networks," exploring Visa's strategic position amidst the ever-changing landscape of payments, including the emergence of crypto and Web3. Emma sheds light on the exciting world of Web3 commerce, where utility, value, and digital objects converge. They discuss the significant value of non-fungible tokens (NFTs) and digital object wrappers, and how they shape the future of the crypto industry. As they look ahead, they predict the evolution of digital objects and crypto payments, envisioning a shift from primitives to highly interactive software and the seamless integration of crypto into payment rails. The episode concludes with Emma offering insights into Visa's forward-thinking strategy to navigate the multi-rail payments landscape and maintain hyper-relevance in this dynamic and complex space.

MENTIONED IN THE CONVERSATION

Visa's Website: https://bit.ly/3Owc5MO

Emma's LinkedIn profile: https://bit.ly/3Kjr3DD

Topics: Payments, crypto, paytech, NFT, web3, commerce, network, payment network, payment rail, E-commerce

Companies: Visa, USDC, VisaNet, Visa B2B Connect

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TIMESTAMPS

1’12”: Unpacking Visa's definition of commerce and merchant: Understanding the scope and qualifications

5’14”: Unveiling Emma’s journey within Visa: Exploring her career progression and during the evolution of payment networks

11’36”: Navigating the network of networks: Visa's position in the evolving landscape of payments and the categorization of crypto and Web3

16’09”: Exploring Web3 commerce: The intersection of utility, value, and digital objects

20’15”: Unraveling the value of NFTs: Why non-fungible tokens and digital object wrappers matter

22’44”: Breaking down the future of NFTs and crypto: Scaling, interoperability, and evolving value propositions

25’56”: Predicting the future of digital objects and crypto payments: From primitives to interactive software & integrating crypto into payment rails

29’25”: Constructing the future of crypto infrastructure: USDC integration and layer 2 solutions

31’55”: Navigating the multi-rail payments landscape: Visa's strategy for staying hyper relevant

33’29”: The channels used to connect with Emma & learn more about Visa

Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.

Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella

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