2min chapter

The Diary Of A CEO with Steven Bartlett cover image

World Leading Mindset Expert: How To Reach Your Full Potential - Matthew Syed

The Diary Of A CEO with Steven Bartlett

CHAPTER

Scaling a Company, Scaling the Diversity of Why Ideas?

Diversity is the corner stone of how well you do your job. The most important thing, by far, is landing the argument as to why it matters. When there's a complex environment, that logic turns on its head. You might think you have five brilliant ideas, but if they have the same idea, you've only got one. All you need is two different ideas, and suddenly you've tripled,. 300 % increase in the creativity of that group. That's where cognitive diversity matters.

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