How to Map Out Your Company's Future in Three Years

"We like to do with our clients is what we call that Everest exercise. And we ask them to map out, you know, three years from now you've climbed this mountain," he says. "What kind of customers are we going to have? What markets are we going be in?" He adds: "And then maybe a couple of conceptual ones like what what are our competitors saying about us in three years?"