
Deliberately Designing Culture for Creativity and Innovation
Engineering Culture by InfoQ
00:00
How to Create a Culture of Innovation
What's really important is there's always pieces that contribute to culture. Like ours is like creating simplicity and beauty and happiness in the world, one ap at a time. We have a big, formal program innovation, where we put 50 million dollars in to nurture ideas that are not revenue generating. So ouknit every level, you can nurture innovation. It all comes back to culture and people.
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