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2min chapter
Arvid Kahl on building a profitable SaaS (Podscan), calm funding and juggling a media business
Indie Bites
Evolving Marketing Strategies and Data Complexity in Podcasting
This chapter explores the speaker's transformation in marketing strategies for their software business, focusing on the shift from limited data access to a more open model that enhances user engagement. It also addresses the challenges encountered in tracking podcast charts globally while developing the Podscan platform for comprehensive data analysis.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode