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Introduction
Yotpo is a one-stop shop for nearly everything ecommerce brands need to grow. They started with reviews to help you convert more visitors, but they've also got a referral feature so your customers can introduce their friends to your products. Richard Clark was in the drinks business and has worked on some huge UK brands like Krabby's Ginger Beer and Whitley Neil Gin. He's today the founder and MD of a successful non-alcoholic drinks business called Drinks with a Y.