One of the biggest critiques that I've read about the notion of storytelling in business right now is that it's inherently one-sided. Many of the techniques we're using today are not one-sided, they're often interactive. They often allow people to explore the stories for themselves. Another really powerful form of storytelling is by building three-dimensional full-sized spatial experiences.
In this podcast interview with Debbie Millman, Tim Brown reviews his career at IDEO, explores the impact of design processes (drawing and storytelling) and discusses his new book, Change By Design.